Summit funnel

The summit funnel consists of three main funnel steps:

1, Landing page

2, Order page

3, Thank you page

What is a summit funnel?

A 3 step summit funnel is a sales strategy used by online businesses to promote and sell virtual or physical attendance summits. The funnel typically consists of three steps:

Step 1: Landing page - This is the first page the potential attendee sees when they click on an advertisement or link. The landing page's primary goal is to grab the visitor's attention and encourage them to register for the virtual summit. This page typically provides information about the summit content, including the date, time, and location, the list of speakers attending, the topics that will be covered, and answers to commonly asked questions.

Step 2: Order page - Once the potential attendee clicks on the "register" or "attend" button, they are directed to the product page. This page contains additional information about the summit and the checkout process. The page also offers an opportunity to upgrade to a higher paid ticket for more features, such as one-to-one coaching with the speakers or access to additional exclusive content. This page reiterates the speakers and emphasizes the benefits of attending the summit.

Step 3: Thank you page - After the attendee has completed the registration and payment, they are directed to the thank you page. This page confirms the registration and provides a call-to-action (CTA) for the attendee to check their email for further instructions on accessing the summit.

The goal of the 3 step summit funnel is to create a seamless and effective sales process that encourages potential attendees to register for the summit. By breaking the process into clear steps, businesses can guide potential attendees through the registration process and increase their chances of making a sale. Additionally, offering an upgrade option for more features and exclusive content can help businesses generate additional revenue from the summit.

The funnel steps

The below image displays the 3 step funnel within the builder it's self. As you can see, you have a all the required steps to make it function for you.

Note: To the right of the funnel step you will see a trophy icon. This denotes a funnel step goal. For example, Once the visitor has taken action on the landing page. They have hit a goal. You can see all goals within the funnel analytics tab.

Funnel overview

Below we have displayed the funnel step in full page layout.

• Landing page

• Order page

• Thank you page

Landing page

The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads. By providing enough information for them to take action and move to the next step.

The format and layout design for the summit funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.

Note: That any element of the funnel design can be fully edited to how you wish.

Order page

Once the visitor has clicked on any button on the landing page, the next step in the funnel is the order page where your product/s are displayed.

Note: As mentioned above, we have added the option to increase cart revenue by adding an additional product at a higher price. As you can see on the image below, there are now two products on the checkout and the user can select which option they prefer.

Using The multi product cart checkout option. You can set that up 'shown in the image below'

Thank you page

As mentioned above. After the attendee has completed the registration and payment, they are directed to the thank you page. This page confirms the registration and provides a call-to-action (CTA) for the attendee to check their email for further instructions on accessing the summit.