# Sales Tracking

### Sales Tracking for Email & Automations <a href="#sales-tracking-for-email-and-automations" id="sales-tracking-for-email-and-automations"></a>

Launching a funnel? Sending a flash offer? Now you can see exactly what’s converting in your emails.

Our built-in sales tracking lets you monitor real revenue from every email and automation flow — no third-party tools required. Check opens, clicks, conversions, and total revenue at a glance. Whether you're testing a nurture sequence or selling a full digital product, your data lives right where you work.

**Track sales. Spot friction. Optimize faster.** Let’s break down how it works →

### How it Works

Tracks sales by linking your email and automation clicks to checkout activity — all through smart, automatic UTM tagging.

**Every link** in your email or automation flow is tagged behind the scenes with UTM parameters like `utm_campaign`, `utm_source`, and `utm_content`, so when a user clicks and makes a purchase, it connects that revenue to the original message.

No manual setup. No external analytics tools. Just insights that drive better copy, better flows, and better results.

> 📘 Example: Someone clicks a “30% off” button in your welcome email. If they buy, you’ll see that sale tracked under that exact email — including how much revenue it generated.

**Behind the scenes, but fully visible where it matters.**

Read more about UTM [**Here**](/hub/platform/ecommerce/tracking-links.md)

Sales tracking can be used in both Email and SMS, whether that be via campaigns or in your automation workflows. First lets take a look at setting up the Sales tracking in emails:

<figure><img src="/files/j5KTPkCBvTLHu4tGQCIM" alt=""><figcaption></figcaption></figure>

### Enabling Sales Tracking for a Campaign <a href="#enabling-sales-tracking-for-a-campaign" id="enabling-sales-tracking-for-a-campaign"></a>

In the email campaign builder, head to the **Summary** tab. There, you’ll see the option **"Track sales from this campaign."**

Once enabled, simply add your UTM parameters — and that's it. Every sale driven by this email will be tracked automatically, no extra setup needed.

**Real clicks, real conversions, real revenue.** All linked directly to the message that moved your audience to act.

### Enabling Sales Tracking in your automations <a href="#enabling-sales-tracking-in-your-automations" id="enabling-sales-tracking-in-your-automations"></a>

Sales tracking works seamlessly inside your automation emails — using the same smart UTM setup as your campaigns.&#x20;

When editing an automation flow:

* Open the email you want to track (individually or apply tracking across multiple emails).
* Toggle **"Track sales from this email."**
* Add your UTM parameters — this will link every sale back to the email that drove it.

**Automated flows. Real-time sales insight. Zero guesswork.**

<figure><img src="/files/RicKBOu3GQHvthaeq5zp" alt=""><figcaption></figcaption></figure>

### Viewing Sales Data in Your Email Analytics <a href="#viewing-sales-data-in-your-email-analytics" id="viewing-sales-data-in-your-email-analytics"></a>

Email analytics give you a full picture — not just who opened and clicked, but who actually bought.

Under each campaign or automation email, you’ll now see:

* **Opened** — Total recipients who viewed your message
* **Clicked** — Those who engaged with your links
* **Sales** — Revenue generated from this email
* **Orders** — Number of purchases directly attributed

💡 Revenue tracking is powered by UTM data, so every sale is linked to the exact email that drove it.

**See what converts. Refine what doesn’t.** Real insight, right where you write.​

<figure><img src="/files/4j33T3FQVWc1Mvgxo0h0" alt=""><figcaption></figcaption></figure>

### Advanced Sales Insights <a href="#advanced-sales-insights" id="advanced-sales-insights"></a>

Beyond opens and clicks, break down revenue by product — giving you full visibility into what’s actually converting.

Here’s what you’ll see in your **Email & Automation Analytics**:

* **Item-level sales** — track revenue from individual products, templates, or course bundles
* **Subscriptions** — monitor recurring revenue from memberships and ongoing access
* **Upsells & Downsells** — see which offer paths are boosting AOV or saving abandoned carts
* **Top-performing products** — ranked by revenue, conversion rate, or volume

💡 Use these insights to double down on high performers, refine your offer stack, and remove what’s not landing.​

<figure><img src="/files/cZp3KK2nsfn3HVc5hBk0" alt=""><figcaption></figcaption></figure>


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