Sales Tracking

Sales Tracking for Email & Automations

Launching a funnel? Sending a flash offer? Now you can see exactly what’s converting in your emails.

Our built-in sales tracking lets you monitor real revenue from every email and automation flow — no third-party tools required. Check opens, clicks, conversions, and total revenue at a glance. Whether you're testing a nurture sequence or selling a full digital product, your data lives right where you work.

Track sales. Spot friction. Optimize faster. Let’s break down how it works →

How it Works

Tracks sales by linking your email and automation clicks to checkout activity — all through smart, automatic UTM tagging.

Every link in your email or automation flow is tagged behind the scenes with UTM parameters like utm_campaign, utm_source, and utm_content, so when a user clicks and makes a purchase, it connects that revenue to the original message.

No manual setup. No external analytics tools. Just insights that drive better copy, better flows, and better results.

📘 Example: Someone clicks a “30% off” button in your welcome email. If they buy, you’ll see that sale tracked under that exact email — including how much revenue it generated.

Behind the scenes, but fully visible where it matters.

Read more about UTM Here

Sales tracking can be used in both Email and SMS, whether that be via campaigns or in your automation workflows. First lets take a look at setting up the Sales tracking in emails:

Enabling Sales Tracking for a Campaign

In the email campaign builder, head to the Summary tab. There, you’ll see the option "Track sales from this campaign."

Once enabled, simply add your UTM parameters — and that's it. Every sale driven by this email will be tracked automatically, no extra setup needed.

Real clicks, real conversions, real revenue. All linked directly to the message that moved your audience to act.

Enabling Sales Tracking in your automations

Sales tracking works seamlessly inside your automation emails — using the same smart UTM setup as your campaigns.

When editing an automation flow:

• Open the email you want to track (individually or apply tracking across multiple emails).

• Toggle "Track sales from this email."

• Add your UTM parameters — this will link every sale back to the email that drove it.

Automated flows. Real-time sales insight. Zero guesswork.

Viewing Sales Data in Your Email Analytics

Email analytics give you a full picture — not just who opened and clicked, but who actually bought.

Under each campaign or automation email, you’ll now see:

• Opened — Total recipients who viewed your message

• Clicked — Those who engaged with your links

• Sales — Revenue generated from this email

• Orders — Number of purchases directly attributed

💡 Revenue tracking is powered by UTM data, so every sale is linked to the exact email that drove it.

See what converts. Refine what doesn’t. Real insight, right where you write.​

Advanced Sales Insights

Beyond opens and clicks, break down revenue by product — giving you full visibility into what’s actually converting.

Here’s what you’ll see in your Email & Automation Analytics:

• Item-level sales — track revenue from individual products, templates, or course bundles

• Subscriptions — monitor recurring revenue from memberships and ongoing access

• Upsells & Downsells — see which offer paths are boosting AOV or saving abandoned carts

• Top-performing products — ranked by revenue, conversion rate, or volume

💡 Use these insights to double down on high performers, refine your offer stack, and remove what’s not landing.​