Lead Generation
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A lead generation 2 step funnel is a marketing strategy that involves two steps to convert a visitor into a lead. The first step is to capture the visitor's attention with an offer or an incentive, such as a free Ebook or a discount coupon, and to invite them to take action. This action could be to provide their contact information, such as their email address, to receive the offer.
The two-step funnel approach is designed to make the process of generating leads more efficient and effective by breaking it down into two distinct stages. By focusing on capturing attention and generating interest first, businesses can then focus on building a relationship with their leads, which can ultimately lead to more conversions and sales.
The below image displays the 2 step funnel within the builder it's self. As you can see, you have a landing page and a thank you page.
The trophy icon next to a step signifies a funnel goal—meaning the visitor has completed a key action, such as interacting with the landing page.
How Goals Work in Funnel Analytics:
Triggered by User Actions – Once visitors take a defined step (e.g., submitting a form or making a purchase), the system recognizes goal completion.
Visible in Analytics Tab – All funnel goals can be tracked within the Funnel Analytics section.
This feature helps you monitor conversions and optimize performance effectively!
Below we have displayed the funnel steps in full page layout.
Landing page
Thank you page
The format and layout design for the lead generation landing page is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.
Depending on the type of lead generation campaign you are running, will depict what type of thank you page you'll need.
In our example, the landing page was to simply generate leads for future promotions to help build our email list and get people to join our community. In this case it was adding a link to the cta button to get them to join our Facebook community.
Once the visitor has taken the first step, they become a lead and are added to an or of potential customers. The second step is to nurture this lead and guide them towards making a purchase decision. This can be achieved through a series of targeted emails, social media ads, or other marketing tactics that help build trust and credibility with the lead.
The landing page is built using many elements, which located within the themselves. The main emphasis here is to generate leads for future promotion we may have in the future. To capture lead information we're using the . Once the user fills in the form they will proceed to the next step 'Landing page' during this process we have captured their email and add them to an .
