Summit funnel
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A 3 step summit funnel is a sales strategy used by online businesses to promote and sell virtual or physical attendance summits. The funnel typically consists of three steps:
Step 1: Landing page - This is the first page the potential attendee sees when they click on an advertisement or link. The landing page's primary goal is to grab the visitor's attention and encourage them to register for the virtual summit. This page typically provides information about the summit content, including the date, time, and location, the list of speakers attending, the topics that will be covered, and answers to commonly asked questions.
Step 2: Order page - Once the potential attendee clicks on the "register" or "attend" button, they are directed to the product page. This page contains additional information about the summit and the checkout process. The page also offers an opportunity to upgrade to a higher paid ticket for more features, such as one-to-one coaching with the speakers or access to additional exclusive content. This page reiterates the speakers and emphasizes the benefits of attending the summit.
Step 3: Thank you page - After the attendee has completed the registration and payment, they are directed to the thank you page. This page confirms the registration and provides a call-to-action (CTA) for the attendee to check their email for further instructions on accessing the summit.
The goal of the 3 step summit funnel is to create a seamless and effective sales process that encourages potential attendees to register for the summit. By breaking the process into clear steps, businesses can guide potential attendees through the registration process and increase their chances of making a sale. Additionally, offering an upgrade option for more features and exclusive content can help businesses generate additional revenue from the summit.
The below image displays the 3 step funnel within the builder it's self. As you can see, you have a all the required steps to make it function for you.
The trophy icon next to a funnel step represents a goal completion, showing that a visitor has successfully taken action.
Where to Track Goals:
Triggered by Key Actions – Examples include submitting a form, clicking a CTA, or making a purchase.
Visible in Funnel Analytics – View all achieved goals within the Funnel Analytics Tab for insights.
An excellent way to monitor conversions and optimize your funnel’s performance!
Below we have displayed the funnel step in full page layout.
Landing page
Order page
Thank you page
The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads. By providing enough information for them to take action and move to the next step.
The format and layout design for the summit funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.
Once the visitor has clicked on any button on the landing page, the next step in the funnel is the order page where your product/s are displayed.
Using The multi product cart checkout option. You can set that up 'shown in the image below'
As mentioned above. After the attendee has completed the registration and payment, they are directed to the thank you page. This page confirms the registration and provides a call-to-action (CTA) for the attendee to check their email for further instructions on accessing the summit.
