Digital download funnel

The digital download funnel consists of three main funnel steps:

1, Landing page

2, Order page

3, Thank you page

What is a digital download funnel?

A digital download 3 step funnel is a sales strategy used by online businesses to sell digital products such as ebooks, courses, software, or any other downloadable product. The funnel typically consists of three steps:

Step 1: Landing page - This is the first page the potential customer sees when they click on an advertisement or link. The landing page's primary goal is to grab the visitor's attention and encourage them to take the next step by providing information about the digital download and its price.

Step 2: Sales/Checkout page - Once the potential customer clicks on the "buy" or "download" button, they are directed to the sales/checkout page. This page contains the product details, additional information, and an option to pay for the digital download.

Step 3: Thank you page - After the customer has completed the purchase, they are directed to the thank you page. This page confirms the purchase and provides a call-to-action (CTA) for the customer to download the purchased product. Alternatively the item is sent via email.

The goal of the digital download 3 step funnel is to create a smooth and effective sales process that encourages the customer to take action and complete the purchase. By breaking the process into three clear steps, businesses can guide potential customers through the purchase process and increase their chances of making a sale.

The funnel steps

The below image displays the 3 step funnel within the builder it's self. As you can see, you have all the required steps to make it function for you.

Note: To the right of the funnel step you will see a trophy icon. This denotes a funnel step goal. For example, Once the visitor has taken action on the landing page. They have hit a goal. You can see all goals within the funnel analytics tab.

Funnel overview

Below we have displayed the funnel step in full page layout.

• Landing page

• Order page

• Thank you page

Landing page

The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads and make sales. By providing enough information for them to take action and move to the next step.

The format and layout design for the digital download funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.

Order page

Once the visitor has clicked on any button on the landing page, the next step in the funnel is the order page where your product/s are displayed.

Note: On this order page we have opted for a 2 step checkout process, for example the visitor enters their personal details before viewing the payment step. You can set this up to how you feel is best for you. The reason why we opted to use a two step checkout is that we can follow up with the abandoned cart or even a simple email automation campaign.

Thank you page

As mentioned above. After users successfully complete the checkout process, they are redirected to a thank you page. This page should confirm their purchase, provide details on next steps, and offer any additional resources or bonuses. It is also an opportunity to upsell other courses or related products. Additionally, the thank you page should include a call to action button to download the digital file.