Opt in

The opt in funnel template consists of four funnel steps:

1, Landing page

2, Order page

3, Checkout 'including upsell offer'

4, Thank you

What is an opt in funnel?

An opt-in funnel is a marketing strategy designed to capture leads and grow an email list. The goal of the funnel is to incentivize users to provide their email address in exchange for valuable content or offers. Here are the four steps of an opt-in funnel that consists of a landing page to capture email address, an order page, a checkout with an upsell product, and a thank you for purchasing page:

Step 1: Landing page: The first step of the opt-in funnel is a landing page that captures the user's email address. The landing page should include a headline that promises a valuable offer or incentive in exchange for the user's email address. The page should also have a form where users can enter their email address and optionally additional information, such as their name or phone number. The form should be prominently displayed on the page and should make it clear what users will receive in exchange for their email address.

Step 2: Order page info: Once the user submits their email address, they are directed to an order page that provides more information about the offer or incentive. This page should include details such as the price, the value proposition, and any additional benefits that come with the offer. The page should also include a prominent call-to-action that encourages users to proceed to the checkout page.

Step 3: Checkout with upsell: The third step of the funnel is the checkout page, where users can purchase the offer or incentive. The checkout page should include a clear and concise form where users can enter their payment information. Additionally, we included an upsell product, which is a product that is complementary or an upgrade to the main offer. The upsell product should be presented as a limited-time offer and should provide significant additional value to users.

Step 4: Thank you for purchasing page: After completing the checkout process, the user is directed to a thank you page that confirms their purchase and provides instructions on how to access the offer or incentive. The page should also express appreciation for the user's purchase and provide additional resources or recommendations for similar products or services. Overall, a well-designed opt-in funnel can help businesses grow their email lists, generate leads, and increase their revenue. By providing a clear and valuable offer, presenting additional complementary products, and expressing gratitude for the user's business, the funnel can build trust and credibility with users and ultimately convert them into loyal customers.

The funnel steps

The below image displays the 4 step funnel within the builder it's self. As you can see, you have a all the required steps to make it function for you.

Note: To the right of the funnel step you will see a trophy icon. This denotes a funnel step goal. For example, Once the visitor has taken action on the landing page. They have hit a goal. You can see all goals within the funnel analytics tab.

Funnel overview

Below we have displayed the funnel step in full page layout.

• Landing page

• Order page

• Checkout 'including upsell offer'

• Thank you

Landing page

The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads. By providing enough information for them to take action and move to the next step. To capture lead information we're using the forms widget. Once the user selects the date and time they will proceed to the next step. During this process we have captured their email and add them to an email list.

The format and layout design for the opt in funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.

Note: That any element of the funnel design can be fully edited to how you wish. You can also add the booking widget to the landing page if required.

Order page

Once the visitor has clicked on any button or filled out the form widget on the landing page, the next step in the funnel is the order page where your product/s are displayed.​

Note in this funnel we are using a button to add the product directly to the cart and takes them straight to the checkout with the item already added.

Checkout

Here we are using a simple pop up to display the checkout widget. We opted for a one step checkout process and the add to cart display. For example as mentioned above, items are automatically added to the cart once the users taps a button.

Upsell

After the purchase had been made, we are offering an upsell to another product. In this example we have bundled all 3 products together and shown at a reduced rate if purchased. Again we are using a simple popup widget to display the upsell offer.

Note: When using the upsell option, you will notice that you can display two buttons. Yes and no. If the customer clicks yes the order is automatically processed so the customers does not need to fill in the payment details again. Helping you create simple processes.

Thank you

Depending on the type of opt in campaign you are running, will depict what type of thank you page information you'll need. In our example, the opt in funnel was to generate leads and sales and to build our email list. In this case, we notified them that we just sent an email and added a link to the cta button to get them to join our Facebook community.