Funnel orientation
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Funnels are designed for two main outcomes - Generating sales and leads.
When it comes to designing your funnels, easy to create, edit and manage all in one place. Let's take a look at the funnels main editor dashboard:
We can break the dashboard down in to two main areas:
Funnel builder
Management/Analytics
Your funnels are broken down in to 'Step' Each funnel has the flexibility of having UNLIMITED Funnel steps.
Funnels steps consist of individual pages, popups, checkouts and more. In the image below we have three steps:
Product launch
Checkout
Order Confirmation
Options within the funnel setting: Within each funnel step there are additional settings.
Remove/Add Goal: Adding a goal to a funnel step enables you to collect insights about how a user moves through your funnels steps. For example when a user completes a form or purchases an item we can mark this as a Goal. Goals are identified by a trophy icon to right hand side.
Show settings: This option enables you to change the step name, URL, SEO and also step security. For example you may have steps in your funnel that only allows access to certain members. Here is where you set that up.
Duplicate: To save time, you can simply duplicate the entire step and use it somewhere else in the funnel.
Copy to another funnel: If you want to copy a specific funnel step to an entirely different funnel. Helps speed up your design process.
Delete: This will delete the funnel step selected.
Moving your funnel steps: If you need to change the order of any step. Simply hover over the step you want to move up or down and drag to the desired place as shown below:
If you need to add additional steps to your funnel, maybe you have multiple course modules, multi product stores or just need a step separator then select the add new step button. A new window will display:
Page: Add a new page and select a pre-made page theme from the library
Popup: Commonly used for checkouts and opt in forms. But you can add anything to them
Section label: Section label are a great way to make separations between funnel step for example: If you have multiple steps like sales pages, or course modules. Section label help you keep it nice and organised.
Section labels can be moved up and down the funnel to your preferred spot.
Firstly we will cover the actual funnel step analytics as there are more areas you can view for more funnel data.
Once your funnel is live, you can monitor its performance as users navigate through, view sales pages, and make purchases. All the relevant data will be available in one centralized location.
Each funnel step has it's own data, this can be view by tapping the little numbered % icon. once selected it will open a new drop down displaying the funnel step data.
Here's what it would look like when people start moving though your funnel steps: As you can see the number of visitors and conversions this specific step has.
