> For the complete documentation index, see [llms.txt](https://buildersupport.gitbook.io/hub/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://buildersupport.gitbook.io/hub/funnel-designs/types-of-funnels/membership-funnel.md).
# Membership funnel
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The membership funnel consists of four main funnel steps:
1, Landing page
2, Order page
3, Thank you page
4, Members area
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### What is a membership funnel?
A membership 4 step funnel is a sales strategy used by online businesses to sell membership-based products or services. The funnel typically consists of four steps:
**Step 1: Landing page** - This is the first page the potential member sees when they click on an advertisement or link. The landing page's primary goal is to grab the visitor's attention and encourage them to learn more about the membership program. This page typically provides information about the membership benefits, features, and pricing.
**Step 2: Order page** - Once the potential member clicks on the "join" or "subscribe" button, they are directed to the order page. This page contains additional information about the membership program and the checkout process.
**Step 3: Thank you page** - After the member has completed the purchase, they are directed to the thank you page. This page confirms the membership purchase and provides a call-to-action (CTA) for the member to access the membership area.
**Step 4: Membership area** - This is the final step of the funnel, where the member gains access to the membership program. The membership area typically contains the exclusive content, benefits, and features promised in the sales process.
The goal of the membership 4 step funnel is to create a seamless and effective sales process that encourages the potential member to take action and become a paying member. By breaking the process into clear steps, businesses can guide potential members through the purchase process and increase their chances of gaining more recurring revenue through their membership program.
### The funnel steps
The below image displays the 4 step funnel within the builder it's self. As you can see, you have a all the required steps to make it function for you.
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**Note:** To the right of the funnel step you will see a trophy icon. This denotes a funnel step goal. For example, Once the visitor has taken action on the landing page. They have hit a goal. You can see all goals within the funnel analytics tab.
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### Funnel overview
Below we have displayed the funnel step in full page layout.
* Landing page
* Order page
* Thank you page
* Member area
### Landing page
The landing page is built using many elements, which located within the **containers** themselves. The main emphasis here is to generate leads. By providing enough information for them to take action and move to the next step.
The format and layout design for the membership funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.
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**Note:** That any element of the funnel design can be fully edited to how you wish.
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Note: As we are selling two types of membership
1, Monthly
2, Yearly
We want to add the selected item directly to the cart when the visitor taps a button. The image below explains how to do such strategy.
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### Order page
Once the visitor has clicked on any **button** on the landing page, the next step in the funnel is the order page where your product/s are displayed.
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Note: On this order page we have opted for a **2 step checkout** process, for example the visitor enters their personal details before viewing the payment step. You can set this up to how you feel is best for you. The reason why we opted to use a two step checkout is that we can follow up with the **abandoned cart** or even a simple email **automation campaign**.
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Using The Cart checkout option. For example as mentioned above, items are automatically added to the cart once the users taps a button. You can set that up 'shown in the image below':
### Thank you page
As mentioned above. After users successfully complete the **checkout** process, they are redirected to a thank you page. This page should confirm their purchase, provide details on next steps, and offer any additional resources or bonuses. It is also an opportunity to upsell other courses or related products. Additionally, the thank you page should include membership navigation to help members get started with the membership program.
### Membership area
The final step in the funnel is the actual member area. This is where members access the content materials and start their learning journey.
### Member Management
With all members within your website/funnel they also have access to their own members management area.
Here they can manage multiple things from updating personal information, accessing member only areas and also viewing what products and downloads they may have purchased.